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Byron McFarland, The McFarland Group

Byron has spent a lifetime mastering the art of coaching,

mentoring, and advising entrepreneurs. His clients

value his straight-talking approach and his ability to

cut through the noise to deliver actionable insights. Byron

specializes in designing effective long-term incentive

plans that drive behavior, boost retention, and

enhance career satisfaction.

When it comes to business owners ready to exit, He has

guided nearly $2 billion in business value through

funded management buyout plans.

On a personal note, He is a husband, father, and

grandfather who enjoys working in his expansive

garden with his wife, off-road trail riding, and

standing in clear, moving mountain streams casting

a fly to trout.

His presentation style is dynamic and engaging. He

uses whiteboards to create a "story wall" that breaks

down complex concepts into manageable pieces to

simplify ideas through illustrations and

anchor them with real-world examples and case

studies.